Top555: supercar sellers Courtesy of Car Dealer Magazine

You might find the odd Aston Martin in the showrooms of Top555, but you will also find a lot more to drool over. While Top555 is not a single-marque outlet, it is very much a specialist, in the kind of automotive exotica many of us only dream of driving.

The company showroom, at Oakham on the side of Rutland Water, is packed with the products of Ferrari, Porsche, Lamborghini, Rolls-Royce – prestige motors one and all. And despite the tales of economic gloom dominating the daily media, sales director Charles Freimuth says the year so far has been very busy.

Charles has always dealt in prestige cars – the family business was set up seven years ago and has grown very quickly. He says the secret to being a good specialist is to know the market very closely indeed: what’s good, what’s bad and who’s doing what.

And while one might think that such a business would be greatly affected by any economic downturn, Charles believes that’s not so much the case.

‘You can’t be so naive to think none of your customers will be affected, but we do have a very wide customer base. Our customers work hard to make their money, and they want the rewards which include driving a prestige car.’

Repeat and referral business is essential to the success of Top555. ‘We have customers who first came to us for a Boxster or a 911, and are now driving around in Ferrari F430s or Lamborghini Gallardos. People like to change their cars, and of course we work very hard to ensure we get that repeat business.’

And while the company admits to selling more Porsches than anything else, currently there is a big demand for a range of cars around the £70-£80,000 mark, suggesting not everyone out there is feeling the pinch right now.

While Top555 is purely concerned with sales, the business maintains an excellent relationship
with prestige brand franchised dealers, and all its cars are serviced at such sites.

Charles contends that being able to offer such a full service to the customer is essential to the success of the business, and a prime reason why he can proudly claim that for anyone in the UK looking for a prestige car, Top 555 is one of the top three phone calls customers will make.